Love—an eternal and universal theme, filled with tenderness, joy, purpose, and passionate conversations that shape our lives.

One morning, over breakfast, Tatev turned to Emma and asked, “What makes French love so unique?” Emma smiled and replied, “C’est l’amour sucré!” (It’s that sweet, indulgent pleasure we can’t resist).

And just like that, the idea blossomed. French love, we realized, is a tender indulgence—playful, spontaneous, and yes… full of flavor. It’s impossible to think of French love without imagining the deliciousness of pâtisserie. From the first croissant of the morning to the perfect French toast on a leisurely weekend, paired with an éclair au chocolat midweek—it was this sweet authenticity that inspired our A79 collection.

Wear this collection like you would enjoy your favorite Parisian café—effortlessly chic, full of flavor, and always with a smile.

Avec amour,
Atelier79