‘Amour’ (ie: Love in french), an endless and universal topic of tenderness, happiness, life purpose and passionate debates that fuels our lives. 

In a random discussion, during their favorite meeting time: breakfast, Tatev asked Emma “What makes french love different, according to you?”, “C’est, l’amour sucré* enfin!” (ie: “It’s kind of that feeling of indulging in a guilty, sweet pleasure”). 

From there, it was fusing in our brains. Love ‘à la francaise’ is a tender guilty pleasure, playful, spontaneous and mind you…full of carbs! And indeed, it’s hard to speak about French love without thinking of patisserie. From that monday morning croissant to that smooth weekend french toast, rhythmed by a passionate éclair au chocolat on a hump day, that’s what inspired the authenticity of this unique A79 collection. 

Charles Aznavour used to sing that Love is “like a day of an infinite smile”, so we want you to enjoy and wear this new collection with an infinite smile, as you will savor that croissant-café noisette breakfast on the shores of the French Riviera or at a terrasse in Paris on the Canal St Martin!  

Sweetly yours, 
Atelier79