OUR MISSION
We are committed to a constant search for harmony between the pleasure of wearing authentic and timeless elegance on the daily and raw materials’ ethical sourcing. Thus, our mission is defined by setting into motion an artistic and knowledge-exchange dialogue between France and Armenia.
Each is contributing to fueling the inspiration leading the brand forward.
SUSTAINABILITY
We believe that in the pursuit of a sustainable world, each and every one has a role to play. At Atelier79, we have committed to raise awareness on upcycling gold in all our designs. By tapping into existing and already sourced materials, we reduce the demand in newly-mined gold, thus, reducing the negative impact our consumption has on the environment.
Our ethical approach is not a mere corporate social responsibility we’ve vouched for, it is at the core of our design approach and our entire business value chain.
DESIGN
Less is more. We do believe that in a world of extravagance and abundance, modern minimalist aesthetic has become a sought-after commodity. We want women to feel effortlessly chic while never compromising on quality.
That’s why our goldsmiths draw their know-how in the most ancestral and meticulous techniques using the highest quality materials – 14K gold, 18K gold and VS+ diamond range. We want you to wear affordable pieces that will stand the test of time and put high quality at the center of our design.
COMMUNITY
Atelier79 draws its inspiration from the French sense of elegance and the Armenian anchored craftsmanship. We want to put a light on what’s pure, authentic and can sustain any test of time. The idea of legacy and resilience are at the core of the community we want to build, because it’s at the core of who we are as women: bold, caregiving, resilient and imperfectly perfect.