

ALMAST, the purest form of light—meaning “uncut diamond” in Armenian, is the soul of Atelier79—our first and historic collection.
More than a collection for fine jewelry, ALMAST is a tribute to the hidden facets that shape a woman’s essence—bold yet radiant, strong yet delicate, imperfect yet whole.
This collection unveils the diamond in its purest form, untouched by convention, set within an ultra-minimalist gold structure that magnifies its quiet strength.
A celebration of authenticity, Almast is jewelry stripped to its essence—timeless, powerful, and unapologetically true.
COLLECTION DESIGNER
Tatev Petrossian
ART DIRECTOR & PHOTOGRAPHER
Mery Yolchian
HAIR & MUA
Anna Araqelyan
Mari Mirzoyan
Inga Adjemyan
Anifa Karapetyan